Logo animation for New Danish Screen.
New Danish Screen is a talent development subsidy scheme aimed at supporting documentary and fiction film, and focusing on inspiring new film talents to challenge traditional and well-defined norms. It supports and offers opportunities for new talents to create experiences for cinema audiences.
New Danish Screen was initiated by the Danish Film Institute in cooperation with Danish National Television and the second largest television broadcast company in Denmark, TV2.
For the animated film the typographic form of the logo was activated with each stenciled letter in the logo splitting and turning on its central axis. This was performed as an analogue process with a simple machine that was built in the studio. Each letter was filmed individually whilst being turned by hand. All the letters were composited together for the final result.
New Danish Screen is a talent development subsidy scheme aimed at supporting documentary and fiction film, and focusing on inspiring new film talents to challenge traditional and well-defined norms. It supports and offers opportunities for new talents to create experiences for cinema audiences.
New Danish Screen was initiated by the Danish Film Institute in cooperation with Danish National Television and the second largest television broadcast company in Denmark, TV2.
For the animated film the typographic form of the logo was activated with each stenciled letter in the logo splitting and turning on its central axis. This was performed as an analogue process with a simple machine that was built in the studio. Each letter was filmed individually whilst being turned by hand. All the letters were composited together for the final result.
animation still
| year |
2008 |
| place |
Copenhagen, DK |
| project |
New Danish Screen animation |
| client |
Danish Film Institute
The national organisation responsible for supporting, encouraging and conserving film and cinema culture. The institute is supported by the Danish Ministry of Culture. The institute houses Denmark's national filmography as well as an entertainment and edutainment facility, with its cinemas, videotheque, restaurant and café, bookshop and filmmaking studio FILM X. Initially the Danish Film Institute was born out of merger between four separate organisations. dfi.dk cinemateket.dk |
| people |
Rasmus Koch; Alexander Häggström; Till Rickert |
| credit | This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License, unless otherwise noted. |
